Solar PV Leads for UK Installers: What a Good One Contains (2026)
A homeowner fills in one form about getting panels on their roof. Depending on which lead company you ask, that enquiry is a “solar lead”, a “PV lead”, a “panel lead” or a “solar and battery lead”, at four different prices.
Same person. Same roof. Same job.
If you’re an MCS-certified installer working out where to buy enquiries, here’s what a solar PV lead actually is, what a good one contains, and which labels are marketing.
What Are Solar PV Leads?
Solar PV leads are enquiries from homeowners who want quotes for a solar photovoltaic installation: panels on the roof, an inverter, and increasingly a battery. For a UK installer, a PV lead is worth paying for when it carries verified contact details, confirmed homeownership, and an address inside the postcodes you actually cover.
“PV” is industry language. Homeowners almost never say photovoltaic. They say panels, solar, or “the battery thing my neighbour got”. So solar PV leads, panel leads and solar enquiries all describe the same pool of homeowners, just using the words installers search for. That matters when you’re comparing providers, which is why we broke down who sells what in our guide to the best solar lead generation companies in the UK.
What Should a Good Solar PV Lead Contain?
A good solar PV lead contains five things: a real name, a full address, a working phone number, confirmed homeowner status, and a location inside your agreed postcodes. Anything less is a row on a spreadsheet. Those checks are the difference between a quote conversation and an afternoon of dead numbers.
The address matters more than most installers realise. You can’t assess a roof or estimate a system size from a town name; a full address lets you look at the property before you pick up the phone. Homeowner status is the other quiet killer. Tenants enquire about solar all the time, and if your provider isn’t checking tenure, you’re paying to find that out yourself, one call at a time.
This is why verification before delivery matters. At PoweredLeads, every lead is checked before it reaches you: real name, full address, working phone number, homeowner, inside your agreed postcodes. Any lead missing The Four-Point Accepted Lead Standard is replaced free, with no claim window. Leads arrive by email or straight into your CRM within minutes. The full process is on how it works.
Are PV Leads, Panel Leads and Battery Leads Different Products?
No. A PV lead, a panel lead and a solar panel lead describe the same homeowner making the same enquiry about the same installation. A company selling “PV leads” and “panel leads” separately at different prices is selling labels, not different homeowners. The enquiry doesn’t change because the invoice line does.
Why do some vendors do it? A longer price menu looks like a bigger range, and it lets them charge a premium for whichever label sounds most valuable this year. Lately, that’s anything with “battery” in it.
At PoweredLeads, panel, PV and battery enquiries are the same product at the same price. The details are on our pricing page.
What Do Battery-Included Enquiries Mean for Job Value?
A homeowner who mentions battery storage is usually describing a larger job: a hybrid inverter or additional kit, more installed value, and often a homeowner who’s done more research. That’s good news for you as the installer. But it’s still one enquiry from one homeowner, and it shouldn’t cost more to buy.
Most UK installers quote battery storage as standard anyway. Whatever the homeowner typed into the form, the survey conversation ends up in the same place: roof, usage, and whether a battery makes sense. A “battery lead” premium is paying extra for a conversation you were going to have regardless.
How Does Exclusivity Change Solar PV Lead Conversion?
Exclusivity decides how many installers are calling the same homeowner. Shared platform leads sell for £15-30 each to 3-5 installers, Checkatrade and MyBuilder style, so you’re racing three competitors to a phone that’s already ringing. An exclusive PV lead goes to one installer, so the homeowner is expecting one call and the conversation starts warm.
That shift shows up directly in conversion, which is why installers who switch rarely go back. We’ve covered the full comparison in exclusive vs shared solar leads.
PoweredLeads goes one step further: one installer per area, so you’re not competing with someone buying from the same provider two streets away.
How Much Do Solar PV Leads Cost in the UK?
Published UK prices for solar PV leads span a wide range depending on model. Budget vendors advertise from £8-15. Shared platforms sit at £15-30 per lead, sold to several installers. Phantom Digital publishes £50-150 for premium exclusive providers, and £80-250 per lead for running your own Google Ads.
| Source | Published price | Model |
|---|---|---|
| Budget vendors | From £8-15 | Often aged or lightly checked data |
| Shared platforms | £15-30 | Sold to 3-5 installers each |
| Premium exclusive providers | £50-150 (Phantom Digital) | One installer per lead |
| Booked-appointment sellers | From around £130 | Appointment, not just an enquiry |
| DIY Google Ads | £80-250 per lead (Phantom Digital) | You run and fund the ads |
PoweredLeads sits at the exclusive end: from £45 per accepted lead, bought in blocks, with no retainer, no monthly fees and no contract. Current pricing is on the pricing page. And the headline number isn’t the whole story: a £15 shared lead that four companies are chasing can easily cost more per installed job than a £45 exclusive one.
Check If Your Area Is Still Open
One installer per area cuts both ways: it protects your postcodes, but it also means areas close. If yours is open, first leads usually land within three to five working days.
Check if your area is still open
Takes a minute. If your postcodes are taken, we’ll tell you straight.
Frequently Asked Questions
What is a solar PV lead?
An enquiry from a homeowner who wants quotes for a solar photovoltaic installation: panels, inverter and often a battery. A good one includes a real name, full address, working phone number, confirmed homeowner status and a location inside your service area.
Are PV leads and solar panel leads the same thing?
Yes. They describe the same homeowner making the same enquiry about the same installation. Some companies sell them as separate products at different prices, but the label doesn’t change who’s on the other end of the phone.
How much do solar PV leads cost in the UK?
Published figures range from £8-15 at budget vendors, £15-30 for shared leads sold to 3-5 installers, and £50-150 for premium exclusive providers per Phantom Digital. Booked-appointment sellers publish prices from around £130. PoweredLeads sells exclusive solar leads from £45 per accepted lead.
Do battery enquiries cost more than panel-only enquiries?
They shouldn’t. A homeowner asking about battery storage is usually describing a larger job, but it’s still one enquiry from one homeowner. At PoweredLeads, panel, PV and battery enquiries are the same product at the same price.