Compare the full cost
Check pay-per-lead, a monthly agency fee with ads, or a mix of both. Add agency and salesperson commission separately.
Free installer profitability calculator
More jobs.
But what’s left?
Work out what your solar or heat pump leads could cost you. Include the job costs, agency fees and sales commission that eat into your margin.
Your figures. A clear breakdown. No sign-up needed to see it.
Start with what you want to know
Will the numbers work for you?
Choose a quick check. Answer one question at a time.
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Your figures stay in this page unless you ask us to email a breakdown. Refreshing clears them.
What this helps you decide
Know your costs before you buy.
Two installers can pay the same price for a lead and get very different results. Job margin, follow-up costs and completed installations change what is left.
Use your own numbers
Plan with an assumption, or review money received from leads you already bought. Keep solar and heat pump jobs separate when their costs differ.
Read the calculation and its limits
For a plan, completed jobs = leads × your assumed conversion percentage. Money left = job revenue − delivery costs − marketing and sales costs − commission. Monthly agency fees are multiplied by the number of months you enter.
A review uses actual customer payments, refunds, job costs and selling costs linked to the same batch of leads. Payments received and costs incurred are different from final accounting profit or your bank balance.
Use one VAT basis throughout. Leave room for other overheads and tax. The calculation does not promise future results, model cash timing or check your records. You can expand the full workings with your result.