Solar Panel Leads UK: What They Cost and What to Check Before Buying (2026)
Search for solar panel leads and you’ll find prices from £8 to £250 for what sounds like the same thing. It is not the same thing.
At one end, recycled data sold to half the installers in your county. At the other, a verified homeowner enquiry only you will ever see. Here’s how to tell them apart before you spend anything.
What Are Solar Panel Leads?
Solar panel leads are enquiries from homeowners who want a quote for solar PV. A proper lead includes a real name, full address and phone number, plus enough detail to know the job is worth quoting. Installers buy them from lead generation companies who handle the advertising, so you pay for the enquiry rather than the marketing behind it.
One thing worth clearing up: panel, PV and battery leads are the same product from the homeowner’s perspective, one enquiry for one job. Don’t let a provider sell you the same enquiry twice under different labels.
Where do they come from? Mostly online advertising. What matters to you isn’t the channel, it’s what happens between the homeowner’s form and your phone: verification, exclusivity, and speed.
How Much Do Solar Panel Leads Cost in the UK?
Published UK prices run from £8-15 at the budget end to £50-150 for premium exclusive providers, with shared platform leads at £15-30 each. Phantom Digital also publishes £80-250 per lead for installers generating their own through Google Ads, and booked-appointment sellers advertise from around £130. Price mostly tracks two things: exclusivity and verification.
| Lead type | Published price | What you’re actually getting |
|---|---|---|
| Budget data vendors | From £8-15 | Often old or recycled contact data, minimal checks |
| Shared platform leads | £15-30 | One enquiry sold to 3-5 installers (Checkatrade/MyBuilder-style) |
| Premium exclusive leads | £50-150 (Phantom Digital) | Fresh enquiry, one installer only |
| Booked appointments | From ~£130 | A confirmed sit-down, priced accordingly |
| DIY via Google Ads | £80-250 per lead (Phantom Digital) | You run the ads, carry the risk, keep the lead |
For context, PoweredLeads pricing is published: exclusive, verified leads from £45 per accepted lead, bought in blocks.
Cheap leads are cheap for a reason, and price per lead matters far less than price per installed job. We’ve broken down every published price in our solar lead cost comparison.
Should You Buy Shared or Exclusive Solar Panel Leads?
Buy exclusive if you can. A shared lead is sold to 3-5 installers at once, which means the homeowner gets four calls in an hour and is fed up by the time you ring. An exclusive lead goes to you alone, so the conversation starts warm instead of defensive. That difference shows up directly in your conversion rate.
The maths usually favours exclusive even at a higher sticker price. A £20 shared lead that converts poorly costs more per installed job than a £45-60 exclusive lead that converts well, because you’re dividing spend by jobs won, not leads bought. See our full comparison in exclusive vs shared solar leads for why installers who switch rarely go back.
What Should You Check Before You Buy Solar Panel Leads?
Before you buy solar panel leads from anyone, get written answers on five things: exclusivity, verification, delivery speed, replacement policy, and contract terms. Any provider worth paying will answer all five without hesitation. Any provider who dodges one of them is telling you where the problem will be.
1. Is the lead exclusive? Ask directly: “How many installers receive each enquiry?” If the answer is anything other than one, price it like a shared lead, whatever they call it. Ask about territory too: one installer per area means your postcodes aren’t quietly being worked by another client.
2. How is each lead verified? A form fill is not a lead. At PoweredLeads, every lead is verified before it reaches you: real name, full address, working phone number, confirmed homeowner, inside your agreed postcodes. If a provider can’t describe their checks, they don’t have any.
3. How fast does it reach you? Enquiries go cold fast. Leads should arrive by email or straight into your CRM within minutes of the homeowner enquiring, not in a weekly spreadsheet. Ask how long until your first leads land, too. (For us, usually within three to five working days.)
4. What happens with a bad lead? Wrong numbers happen with every provider. The question is who pays for them. Any lead that misses The Four-Point Accepted Lead Standard gets replaced free, with no claim window to race against. If a provider makes you fight for credits, factor that into the real price.
5. Are you locked in? Retainers and long contracts shift the risk onto you before the leads have proven themselves. Buying in blocks, with no monthly fee and no contract, means the provider has to earn the next order. The full process is laid out on our how it works page.
Who Sells Solar Panel Leads in the UK?
The UK market splits into shared platforms (Checkatrade, MyBuilder and similar), specialist exclusive providers, appointment sellers, and agencies that run ads on your behalf. Each suits a different stage of business, and we’ve reviewed the main options, including where PoweredLeads honestly fits, in our guide to the best solar lead generation companies in the UK.
Read that before you commit to anyone, including us.
Want Solar Panel Leads for Your Postcodes?
If you’re weighing up where to buy solar panel leads, start with geography. PoweredLeads works with one installer per area, so the first question isn’t price, it’s whether your postcodes are still available. Exclusive, verified leads from £45 per accepted lead, bought in blocks, no retainer, no monthly fees, no contract.
Check if your area is still open
If your area’s taken, we’ll tell you straight and you’ve lost nothing but two minutes.
Frequently Asked Questions
What are solar panel leads?
Enquiries from homeowners who want a quote for solar PV: a name, address, phone number and property details. Installers buy them from lead generation companies instead of running their own advertising. Panel, PV and battery enquiries are the same product: one homeowner, one job.
How much do solar panel leads cost in the UK?
Published UK prices: £8-15 from budget vendors, £15-30 for shared leads sold to 3-5 installers, £50-150 for premium exclusive providers (Phantom Digital), and from around £130 for booked appointments. PoweredLeads sells exclusive, verified leads from £45 per accepted lead.
Are exclusive solar panel leads worth the extra cost?
Usually, yes. The homeowner is expecting your call rather than fielding calls from 3-5 competitors, and the higher conversion rate typically makes exclusive leads cheaper per installed job, even at two or three times the price of a shared lead.
What should I check before buying solar panel leads?
Five things: exclusive or shared, how leads are verified before delivery, how quickly they reach you, the replacement policy for bad leads, and whether you’re locked into a retainer or contract. A good provider answers all five in writing before taking payment.