Case Study
£160K+ Revenue Per Month.
38% Below Industry Cost.
How we built a predictable pipeline of qualified homeowner enquiries for a UK renewable energy installer — over 9 months of proven results.
The Challenge
Client: A solar panel and battery storage installer serving North Wales and Cheshire
Like most solar installers, they were stuck in a cycle of unpredictable lead flow. Some months the phone rang non-stop, others it was silent. They relied on Checkatrade and word-of-mouth — inconsistent, expensive, and shared with competitors.
Goal: A consistent, predictable flow of exclusive homeowner enquiries they didn't have to share with anyone.
The Approach
We built a dedicated Meta Ads lead generation system designed specifically for their service area and ideal customer.
Audience & Strategy
We identified high-intent homeowner audiences in their service area and developed creative messaging that resonated with local buyers.
Qualification-First Funnels
Multi-step landing pages that pre-qualify every enquiry — filtering out tyre kickers before they ever reach the client.
Continuous Optimisation
Weekly creative testing and audience refinement based on real performance data. Campaigns improved consistently over 9 months.
The Results
9 Months of Proven Performance · Feb–Oct 2025
Cost per lead dropped consistently as we optimised over 9 months
We went from unpredictable lead flow to knowing exactly how many enquiries we'd get each week. The quality is there — these are real homeowners, not tyre kickers.
— Marketing Manager, Solar Installer
Want a Predictable
Pipeline Like This?
Every solar installer's situation is different. Let's talk about yours and see if we can deliver similar results.
15-minute strategy session · Limited spots available