About Forhad

You've probably been burned by a lead gen agency before.

They ran your Meta Ads straight to a Facebook form. Leads poured in — cheap ones too, maybe under £20 each. For the first couple of months, your phone was ringing off the hook.

Then reality hit. Half didn't pick up. The ones who did couldn't remember filling out a form. Your team was drowning in "leads" that never converted. The agency pointed to their dashboard — "look at the volume!" — while your install calendar told a different story.

That's not lead generation. That's a vanity metric with your money behind it.

I've been on both sides of this. I spent over a year running marketing inside a UK solar company. I've sat in the office watching cheap leads go cold. Seen installers chase people who weren't ready to buy. Watched the numbers look great on paper while the install calendar stayed empty.

The problem was never Meta Ads. It was what happened after the click.

Most agencies optimise for cost per lead. I optimise for cost per installation.

Every campaign I build starts with your business — not a template. I dig into what makes your company different, how your sales team works, what objections homeowners have in your area, and what's actually closing deals. Then I design the entire system around that. Ads, creative, landing page, follow-up — all built bespoke for you.

The landing page isn't a quick form. It's a full sales conversation designed around your strengths. By the time a homeowner reaches the end, they understand why your company — not the one down the road — is the right choice. They're not filling in a form. They're requesting a call they actually want to take.

That's why 75% of our leads book a survey. They arrive ready.

And because the whole campaign is built around what makes you different, it compounds. Your ads say it. Your landing page sells it. Your customers experience it. And when they leave a review, they write about it.

That's the lasting effect. Even if we stop working together, your brand positioning, your reviews, and your reputation keep working. The installers I've worked with don't just get more leads — they get better deals, higher conversion rates, and a brand that compounds over time.